Page 63 - Mann Ki Baat English JULY 2022

spinning top, teaches the child
“We are really excited about
about gravity and balance while
and grateful for our company’s
being fun at the same time. The
mention in the Prime Minister’s
Indian toys also encourage the
‘Mann ki Baat’. It has given us
concept of collective gaming.
a platform where we are being
The potential of Indian toys as
recognized for the work we
learning resources that foster
have been doing in the past
creativity and innovation in
six years.”
children has seen its recognition
– Meeta Sharma Gupta,
in the National Education Policy,
Founder, Shumee Toys 2020, which focuses on play-
and activity-based all-round
games, an example being toys for
education.
Divyang children.
In the coming days, the
Many young entrepreneurs
Indian toy industry is going to
are now joining the taskforce of
be an unexpected yet crucial
traditional toy manufacturers
player in fueling growth and
and are trying to tap the latent
investment in the country. The
potential of indigenous toys.
focus on ‘Make in India’ is already
Today, toys are being made on
changing the rules of the game
Indian mythology, history and
for the domestic toy sector and
culture. The emergence of several
the consumers across the globe
startups in the toy sector has
shall also experience the world
come as a boon for thousands of
of toys from the unique Indian
small entrepreneurs who make
perspective.
toys and the toy clusters that are
scattered across the country.
Since toy-making is a labour- Scan here to know more
intensive industry, it creates about the growth in Toy
employment for thousands of
industry
people.
What makes Indian toys
PM's Clarion Call
distinct is that they are eco-
friendly, non-hazardous and “Let us all together make
consonant with both tradition Indian toys more popular all
and nature. Reuse and recycling,
over the world. Along with
which have been a part of the
this, I would also like to urge
Indian lifestyle, are reflected
in our toys as well. In addition, the parents to buy more and
Indian toys are an amalgamation more Indian toys, puzzles and
of entertainment and science. games.”
For instance, the lattoo or the
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